Instagram influencers are increasingly visiting dangerous destinations, from North Korea to Iraq: Firm specialising in extreme holidays sees 30 per cent rise in bookings
- Lupine Travel offers trips to the likes of North Korea, Syria and Afghanistan
- Many of the firm’s customers want to try to visit every country in the world
- Next year it will start running four-night trips to the Iraqi capital, Baghdad
Instagram influencers are increasingly taking their adventuring to the extreme in a bid for more followers.
UK-based Lupine Travel, which specialises in extreme excursions, has seen a 30 per cent rise in bookings in the last year.
Instagram influencers are increasingly taking their adventuring to the extreme in a bid for more followers. One destination they are flocking to is North Korea, pictured
James Finnerty, a partner at Lupine Travel, said: ‘A common theme within our client base is there are a lot of people trying to visit every country in the world.
‘We’ve got about 15 to 20 clients who have been to every country in the world.
‘We’ve got so many who have been to more than 150 – more than 100.’
And James explained that many of these people are influencers, who build their brand by travelling to far-flung destinations.
He added: ‘Some are influencers so they have one million followers on Instagram and YouTube.
‘Some of them do these kinds of trips to get interesting content, as it’s their job as an influencer.
‘They say they are trying to visit every country in the world and are getting people to travel along with them.
‘There’s always an element of people doing it for the appearance of it.
UK-based Lupine Travel, which specialises in extreme excursions, has seen a 30 per cent rise in bookings in the past year. It offers trips to the likes of Afghanistan. Pictured is the Blue Mosque in the Afghan capital, Kabul
‘People like to share their images, and everyone gets a thrill when people comment on the places you’ve been.’
However, James did explain that many other clients travel to extreme places due to their interest in global geopolitics or for other personal reasons.
One region that is becoming increasingly popular for extreme travel is Central Asia as the countries there have recently opened up to tourists.
Lupine Travel’s trip to Turkmenistan, Uzbekistan, Tajikistan, Kyrgyzstan and Kazakhstan was its second-most-popular after North Korea.
James said: ‘We take a couple of hundred people a year to Turkmenistan and other countries in that area.’
Next year, the travel firm is running trips to the Iraqi capital, Baghdad.
Next year, the Lupine Travel is running trips to the Iraqi capital, Baghdad. One of the excursions is a trip to the ruins of Babylon, pictured
The four-day excursion costs around £1,500 and includes trips to the ruins at Babylon, Saddam Hussein’s old palace and a famous minaret at Samarra.
James said: ‘We have done four trips to Baghdad with long-term clients to test the area.
‘And we will publicly launch it next year.’
He explained that very few trips get cancelled, however, holidays to war-torn Libya are more ‘touch and go’.